All entries will first be screened to ensure they meet the entry criteria, theme, and content requirements outlined in the Entry Video Checklist and Contest Rules.

Our 3 panels panel of judges will score your video based the criteria described below — including creativity, content, fit with our theme & mission and more.

(1) First-Round judges who choose Semi-Finalists
(2) Semi-Finals Round judges who choose Finalists and recommend Special Awards Nominees
(3) Finals Round judges who choose Winners & Special Awards Winners




All semi-finalists will be judged by our Semi-Finals Round judges.  The top 3+ finalists per division will be selected based on the highest Semi-Finals Roundjudges’ scores, per the criteria below.  Additional teams may be selected as “Special Award Nominees” and be asked to participate in the Awards Screening & Reception; some of their videos may be screened in whole or in part.

Another way Semi-Finalists can make it is through our ONLINE Public Vote Challenge, where all Semi-Finalists and their videos participate in, often drawing viewership around the world   The public will determine the Audience’s Choice Award winner and the top vote-getter per division gets, who will receive an automatic slot into their division’s Finals.

Additionally,  3+ finalists per division will be chosen based on judges’ scores for all the Semi-Finalists; the public vote is simply one other way to get into the Finals.



The Finalists and Special Awards nominees will be participate in our Gala Awards festivites on March 19, 2016, which includes premier Sccreening & Awards at CAAMFest, followed by our Awards reception and additional awards.




Your entry will be scored according to the following criteria:


1.  Meets Contest Criteria/Theme – (20% of score)

  • Clearly addresses why China is important to their future
  • Is the President or future President addressed?  And Is he/she urged to build a more positive relationship with China?
  • If the video is in the cultural exchange proposal category, is a specific cultural exchange idea proposed?
  • Is there a third party interview?
  • Is there personal voice or personal perspective?
2. Content Quality & Youth Inspiration – (20% of score)

  • Is it a well-told story or exploration of a topic that shows creativity, originality, coherence, and one’s personal perspective/opinion?
  • Does it include research on the topic with balanced perspectives on the U.S. and China?
  • Is it a compelling clip for American Youth that inspires other youth to learn more about China
  • Does it have potential to drive meaningful change/response/dialogue among Youth?
  • Is the video inclusive of individuals from all demographic backgrounds & abilities?
3.  Cultural Exchange Idea * (if an entrant in the CEI category) (20% of score)

  • Well-told story that shows creativity, originality, and coherence
  • Is it realistically feasible?
  • Does it have the potential to make an impact?
  • Can it inspire the White House’s support?
  • Is there personal conviction or conveys why this is personally important to the contestant(s)?
4.  Video Quality & Production Values (20% of score)

  • Does it demonstrate visual creativity and/or artistic value?
  • Does the video have strong production values —  quality audio/sound, quality lighting, camera stability,
  • Does it demonstrate high quality editing,  use of multiple locations and high  quality of scripting
5.  Overall Quality   (20% of score)

  • Did the video personally move you or inspire you?
  • Was this video enjoyable and entertaining?
  • Replay Value:  Is this a video you’d replay over and over
  • Does it have the potential to spark dialogue, viral sharing and inspire other youth?